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SMBs Profitable Targets for Hackers

January 20, 2018

Most small business owners don’t believe they would be of interest to hackers. They can’t envision that cyber criminals would spend weeks or months trying to break into their networks.

And they’re right …  except for one thing.

Cyber criminals take their “businesses” as seriously as legitimate business owners by investing in more efficient methods of stealing data and money from all sizes and types of organizations — and no business is too small, right down to moms-and-pops who have found themselves caught in the cross-hairs of a Ransomware attack.

By following the practices of legitimate businesses, hackers can efficiently attack thousands of small businesses at a time and trick unsuspecting employees into divulging sensitive information such as login credentials that “earn” a hefty ROI — up to 1,400% in 30 days on a $5,000  investment — without ever trying to crack a single password.

The fact is, businesses of all sizes have data hackers want and can monetize. The data you store on yourself, your customers, your employees and your vendors can generate anywhere from 50 cents per record for basic contact info to thousands of dollars for financial account login credentials on the Dark  Web underworld.

As long as the ROI remains high and the risk of getting caught remains low, cyber criminals will continue to invest in ever more efficient methods of stealing your data and money — including A / B market testing, out-sourcing, franchising, demos, and customer service — that legitimate business owners would instantly recognize.

A study by UBM in 2016 found that “Businesses aren’t up against hordes of elite hackers but an industry efficient at finding those who  are vulnerable.” Hackers have concluded that small businesses are most vulnerable because they can’t afford the 24×7 security monitoring solutions that large enterprises can.

Further, that same UBM study stated that “The most common weak spots are employees who get caught by attacks that use social engineering and under-budgeted IT teams that don’t have the necessary skills, tools, or time to properly patch and defend complex, sprawling networks.”

If you don’t think your small business has a “complex, sprawling network”, a risk assessment will likely provide an eye-opening look at just how vulnerable your network is for your company, employees, customers and vendors.

In fact, a study by Check Point Software Technologies found that almost half of those surveyed had been victims of social engineering attacks and had experienced 25 or more attacks in the past two years. Those attacks cost victims between $25,000 and $100,000 to recover from.

To learn more about the risk your small business faces of a cyber attack, and how to make your small business less profitable to cyber criminals with Security Awareness Training, read our FREE report, “The Business of Cyber Crime and Why Small Businesses are Profitable Targets”, at

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